Heart attack

Saturday, January 27, 2018

A Little Query

Why do clothes shops have such a minimal selection of men's clothing? I've often wondered this, while the women's section is vast. Men's clothing in general is so boring, just grey or blue, striped or checked. Then for some reason, they hide the men's section in a corner, right at the back of the store or up several flights of stairs. In Marks and Spencer's stores the men's section is almost an afterthought. It just seems they think that men, in general, aren't bothered about what they wear. Do men shop for clothes differently to women? Presumably they do, which must explain why there are floors and floors of clothes in Marks and Spencers. A fairly large section in Sainsbury's, with the men's section right at the back of the clothing area. I know when I am shopping for clothes I tend to buy stuff at the same time, shirts, socks underwear and trousers, and then only a couple of times a year.  But as I've said earlier, there isn't a vast selection to choose from. Do shops think that if you (as a man) would prefer to have less choice, hence making choosing easier and no doubt quicker? It's an interesting thought. What is the psychology of shopping as regards the difference between men and women? Do women like to take their time and browse, while men like to more or less take what's on offer without taking their time, preferring not to browse? Having been with Carol when she is shopping for clothes, we spend quite a long time looking at different things and then she chooses from one or two items before buying. Presumably if there's too much choice of men's clothing, making the right decision on what to buy becomes far more difficult and the chances of actually buying anything at all is going to be far less than if there is less choice. No doubt women like to take their time and make an effort to buy something they like, so don't mind having too much choice. And then, if there is a lot of choice, they are far more likely to return to a particular store and buy more clothes. I expect that's why they are constantly changing the range of clothing in clothing stores such as Marks and Spencer. When you walk through the door you are overwhelmed by the amount of choice. 

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