Heart attack

Monday, December 04, 2017

Annoying Television Commercials

Who loves television commercials? It's annoying that your favourite television show has to be interrupted by these often crass and plain stupid promotions for stuff you probably don't want or need, but, as ITV and other channels depend on them for their finances they're a necessary part of life. Many are fun and quite harmless. They pass before your eyes and after a while you don't really notice them, but others are just plain annoying and irritating. I'll endeavour to give my list of some of the worst. I have to admit that a handful are very good, either because they are amusing, but are well crafted and worth countless viewings. A great many directors begin their careers making television commercials. For example, Ridley Scott, who went on to make films such as 'Blade Runner,' cut his teeth making commercials for Hovis, the one which has the young lad riding a bicycle down a hill (which is supposed to be somewhere in the North of England but was actually shot at Gold Hill in Shaftsbury, Dorset) and the whole used Dvorak's 'New World Symphony' as the background musical score for the advert. Also, many of the Guinness ads, particularly the one with the horses in the surf is quite brilliant and clever. But the rest . . . well, just read on.

Why is the advert for Cillit Bang so incredibly annoying? Who is Barry Scott? Why is he obsessed with this product? Does he do all the cleaning in his home? He is actually played by actor Neil Burgess. Are we expected to believe that he invented this product? Why does he have to shout so much and why does the product have such a stupid name? It does work quite well, but why give it such a silly name. It doesn't make any noise, definitely not bang in any way shape or form. I feel sorry for his wife or partner if he spends all his time shouting to get attention. What kind of life do they have if he can't communicate except by shouting, 'bang, and the dirt is gone!' Does he have an exceptionally clean house? Wouldn't it annoy his partner if he spends so much time cleaning? And shouting all the time? Not a sound basis for a long-term relationship.

Another annoying advert is the one for Go Compare, with that stupid opera singer with the irritating curly moustache who keeps popping up all over the place. Does he not realise that he's annoying and keep out of the way? Perhaps that's why advertising agencies use these characters, we hate them, so we remember them. Wouldn't you want to kick someone up the backside if someone who keeps singing in a crazy operatic style and interrupting people when they least expect it. In the latest advert he's perched on top of an aeroplane. How did he get there and how on earth can he sing with the wind whistling past him? Why doesn't he fall off? Why doesn't health and safety intervene and stop him doing such a dangerous thing? It's so unconvincing and obviously done with green screen. It's about as realistic as fake snow. How do they manage to fly under Tower Bridge without falling off? I know it's just a television ad and not supposed to be 'real.'

The Safe Style adverts for double glazing were fairly annoying. They were led by someone who almost jumped out of the screen and into your living room and was so forceful in his approach to selling you almost felt compelled to make an order, pushing over a load of windows as he shouted at you. 'By one, get one free!' he screamed at you. Enough to make you want to put your boot through the television screen. I notice they've abandoned that style of advertisements and have gone for a far gentler approach for their ads. Did they not realise that it might actually put off customers?

Sofa ads are generally annoying. Why do they always seem to advertise sales that companies such as D.F.S. always seem to have? Do they never sell their sofas at full-price? And why on earth is it so important that if you order it's got to be in time for either Christmas or Easter? I have mentioned this in another post, so perhaps I shouldn't repeat myself. And why do they have people who front these ads with such irritating behaviours? Women with high-pitched voices? Or who jump up and down on the sofas. or fling themselves across them in seductive fashion? Or work in cheap comedy, such as the one for Oak Furniture World or whatever it's called? The one where the two salesmen try to out-do each other and one keeps knocking on the furniture with his knuckles? What's going on there? To make sure we get the message that their furniture is made of solid wood and not plastic? And why use initials for your company? What does D.F.S. or S.C.S. stand for?

Having done a Google search for 'Annoying television commercials,' it's interesting how many of the lists I find have the adverts I list on here, the Cillit Bang and Go Compare and Safe Style one's in particular.

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